John M. Jennings

is president and chief strategist of St. Louis Trust & Family Office, a $15 billion wealth management firm. He is an adjunct professor at Washington University’s Olin Business School and writes on wealth management topics for Forbes. He has finance and law degrees from the University of Missouri and a professional certificate in Decision Making and Behavioral Finance from Harvard.

Personally, he’s of median height, a big fan of coffee, a lover of indie music, and a ravenous St. Louis Blues fan. He lives in University City, Missouri with his wife and dog and has two grown daughters. You can connect with him through his firm’s website, and read his interesting fact of the day blog at

A Better Approach to Investing

This is not a typical investment book. It is an experiential guide on cultivating the mindset and behavior necessary to weather inherently uncertain and unpredictable markets. It doesn’t just tell you how to invest, but how to think better about investing. Referencing studies on psychology, decision-making, and investment behavior, Jennings provides a no-nonsense analysis of the financial markets and a roadmap to navigating its inevitable twists and turns.

Jennings uses mental models to create a latticework of wisdom that will help you evaluate investment decisions and investment advice and provides insight into broader aspects of our complex and uncertain world. To name a few: ignore expert predictions, be wary of stories, and try to invest like a dead person.

An engaging dive into investing philosophy and best practices, The Uncertainty Solution is an authoritative, accessible guide for both lay investors and professionals inundated with financial news and data. Read this book to improve your thinking about investing, practice better investment behavior, and ultimately, have more money.

"A must-have addition to anyone interested in developing habits that will make them a more successful life-long investor.”

—Charles R. (“Chuck”) Schwab, Co-Chairman and Founder, the Charles Schwab Corporation

“Clear, logical, and well-researched. 'The Uncertainty Solution' makes the complex understandable and somehow does so while having fun along the way.”

—Kim Walker, retired Chief Investment Officer of the Washington University Investment Management Company

“John M. Jennings is a premier thought leader in the wealth management industry. If you’d like to have more money in the future, I highly recommend this engaging and accessible book about how to think better about investing.”

—James S. Turley, Retired Chair and CEO of Ernst & Young

“If you want to learn how investing really works and cut through all the hype, start with this brilliant book.”

—Patrick Geddes, Cofounder of Aperio Group and author of Transparent Investing

“Jennings shows that success requires embracing uncertainty and preparing for it through the development of an investment plan that is well diversified and lays out simple algorithmic rules of engagement.”

—Larry Swedroe, Chief Research Officer of Buckingham Wealth Partners and the co-author of Your Essential Guide to Sustainable Investing

“'The Uncertainty Solution' identifies the worst of our bad behaviors and helps us navigate the randomness of the stock market. Any investor would benefit from John M. Jennings’ insights and advice.”

—Craig Lazzara, Managing Director of S&P Dow Jones Indices

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