John M. Jennings
is president and chief strategist of St. Louis Trust & Family Office, a $15 billion wealth management firm. He is an adjunct professor at Washington University’s Olin Business School and writes on wealth management topics for Forbes. He has finance and law degrees from the University of Missouri and a professional certificate in Decision Making and Behavioral Finance from Harvard.
Personally, he’s of median height, a big fan of coffee, a lover of indie music, and a ravenous St. Louis Blues fan. He lives in University City, Missouri with his wife and dog and has two grown daughters. You can connect with him through his firm’s website, StLouisTrust.com and read his interesting fact of the day blog at www.TheIFoD.com.


A Better Approach to Investing
This is not a typical investment book. It is an experiential guide on cultivating the mindset and behavior necessary to weather inherently uncertain and unpredictable markets. It doesn’t just tell you how to invest, but how to think better about investing. Referencing studies on psychology, decision-making, and investment behavior, Jennings provides a no-nonsense analysis of the financial markets and a roadmap to navigating its inevitable twists and turns.
Jennings uses mental models to create a latticework of wisdom that will help you evaluate investment decisions and investment advice and provides insight into broader aspects of our complex and uncertain world. To name a few: ignore expert predictions, be wary of stories, and try to invest like a dead person.
An engaging dive into investing philosophy and best practices, The Uncertainty Solution is an authoritative, accessible guide for both lay investors and professionals inundated with financial news and data. Read this book to improve your thinking about investing, practice better investment behavior, and ultimately, have more money.